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FreeStyle Libre
Role
CD Writer
Project type
Television, Online films
Patient Films for Social & Broadcast
Abbott's Freestyle Libre System empowers individuals living with diabetes to better manage their condition and enhance their quality of life.
While we couldn't explicitly state this in our messaging, we effectively conveyed the product's benefits through a long-running series of films designed for traditional media slots.
Additionally, we ensured that these films were easily editable, allowing for tailored content across various social media platforms, maximizing engagement and reach.
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